Starting in 2024, the Big Ten will include USC and UCLA as members.

Southern California and UCLA will join the Big Ten Conference in 2024, following a unanimous vote by the conference's members.

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The Big Ten on Thursday voted to add Southern California and UCLA as members of the conference starting in 2024, a seismic shift in college athletics.It is expected that the Pac-12's current media rights contracts with Fox and ESPN will expire, which will allow the Big Ten to become the first conference to span the Atlantic and Pacific Oceans.

About a year after Oklahoma and Texas formally accepted invitations to join the Southeastern Conference in July 2025, the Pac-12 learned of the news.Adding USC and UCLA, which have been members of the Pac-12 for nearly a century, was unanimously approved by the league's Council of Presidents and Chancellors, according to Big Ten Commissioner Kevin Warren.

According to USC athletic director Mike Bohn, "the Big Ten is best for USC and Trojan athletics as we move into the new world of collegiate sports." "We are thrilled that our values align with those of the league's institutions. ' Stability and strength in numbers, the athletic calibre of Big Ten schools, increased exposure for our student-athletes and programmes across the country, and the ability to engage with our passionate alumni are all advantages we will gain from joining the conference.

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The move allows the Big Ten to keep pace with the SEC as one of college sports' most powerful organisations, building on previous expansion into the nation's largest media markets.The Big Ten's new media rights deal will be bolstered by the addition of USC and UCLA, two of the most prestigious football and basketball programmes in the country.

As exemplified by their Rose Bowl partnership, the Pac-12 has had a long and amicable relationship with the Big Ten and losing flagship schools like USC and UCLA is a major blow to the Pac-12.This news is extremely disappointing, but we have a long and storied history in athletics, academics and leadership in supporting student-athletes that we are confident will continue to grow into the future," said a statement from the Pac-12 in response to UCLA and USC.

After USC and UCLA leave, the Pac-12 may look to add new schools to replace them.

“We look forward to partnering with current and potential members to pioneer the future of college athletics together,” the Pac-12 said.The Big Ten has expanded twice in recent years, with Nebraska joining in 2011 and Maryland and Rutgers in 2014.

USC and UCLA fit the Big Ten’s academic profile. Both schools are among the 65 members of the Association of American Universities, which is made up of top research universities. All Big Ten schools except Nebraska are members.

“From increased exposure and a broader national platform for our student-athletes, to enhanced resources for our teams, this move will help preserve the legacy of UCLA Athletics for generations to come,” UCLA athletic director Martin Jarmond said.

“We have deeply valued our membership in the Pac-12, and we have great respect for the conference and our fellow member institutions, but each school faces its own unique challenges and circumstances. We believe this is the right move for UCLA at the right time.”

Universities like USC and UCLA stand to gain significantly more money. In fiscal year 2021, the Pac-12 distributed the least per school ($19.8 million), out of all the Power 5 conferences. Only the SEC distributed more money per school than the Big Ten, with $46.1 million going to Big Ten schools as a share of the total.In contrast to the Big Ten Network, the Pac-12 has struggled to untangle its conference television network.

Football at USC and UCLA would see an increase in both their public profile and the quality of their opponents

Pac-12 After Dark" television games, which begin in the middle to late evenings across most of the country, have made it difficult for the conference to gain visibility. There have only been two Pac-12 teams in the College Football Playoff (Oregon in 2014 and Washington in 2015). (2016).

USC President Carol L. Folt said she and the university's leaders took into account the travel involved in competing in the Big Ten Conference. It's a long way from Los Angeles to Lincoln, Nebraska, where the university is located. Rutgers, Big Ten's easternmost member, is a five-and-a-half-hour flight away from Los Angeles.

“We are fortunate we can spend the next two years working with the conference on travel and scheduling plans,” Folt said.

The Big Ten, Pac-12 and Atlantic Coast Conference last August formed an alliance in the wake of Oklahoma and Texas joining the SEC. The conferences said the 41 members would take a collaborative approach to charting the future of athletics. The three conferences set up scheduling arrangements in some sports and have pooled resources to promote athlete welfare.Less than a year later, the future of the alliance would appear bleak with the Big Ten taking two of the Pac-12′s biggest brands.

USC and UCLA will be severing longstanding conference relationships. USC joined California, Oregon, Oregon State, Stanford, Washington and Washington State in the Pacific Coast Conference in 1922, followed by UCLA in 1928.They went together in 1959 to the Athletic Association of Western Universities, which became the Pac-8 in 1968, the Pac-10 in 1978 and Pac-12 in 2011.

News Source: https://abcnews.go.com/Sports/wireStory/ap-source-usc-ucla-process-joining-big-ten-86025957

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